SEO revenue calculator
For businesses that sell online or across a country, not to one city. Add your keywords and where you rank on Google today. See what #1 is worth each month. Local business? Use the local SEO revenue calculator.
1. Your business
What one new customer is worth to you. Sell on a call or WhatsApp? Put the % of visitors who enquire, then the % of enquiries you close. Sell online? Leave lead to sale at 100%.
2. Your keywords, today
Search the keyword on Google. Note your position and whether an AI Overview shows at the top. Searches per month from Keyword Planner, Ahrefs or Semrush, for the country most of your sales come from. Page 2 and beyond counts as 0 clicks. Links = referring domains (unique sites, dofollow) pointing at the page ranking #1 and #10. Skip Instagram, YouTube and how-to articles; take the first page that sells what you sell.
| Keyword | Searches / mo | AI Overview | Google today | Links #1 has | Links #10 has | CTR | Revenue / mo | At #1 |
|---|
3. What these keywords bring you today
From where you rank right now.
Best case · #1 on Google
+$0extra revenue every month, from these keywords alone
| Today | Best case | Extra |
|---|
| Cost to get there | Good links | Link cost | Extra value / year | Pays back in |
|---|
Good links = the most any one keyword needs, since links lift the whole site. Extra value / year = a year of new customers, each worth their purchases for the year.
CTR by Google position
The share of searchers who click you. Page 2 and beyond counts as 0. Defaults come from the study below. Change any of them.
15 minutes live with me: your keyword, the top 10, and if it pays back.
How to run the check
Your numbers. Average sale (blend your offers), % of visitors who enquire, % of enquiries you close, and your website visits a month. That gives what your traffic is worth today.
Warm vs cold. If most visitors find you on Instagram or YouTube first, they already trust you. Visitors from Google do not. Use about 1% visit to lead for cold Google traffic so the answer is not too rosy.
Your main country. Sell worldwide? Use the country most sales come from today and check volumes there.
Buyer keywords first. Skip the big head term if government, research or news sites own the top 10 (NHS, Healthline, universities). Skip "how to" and "best foods for" searches. Start with searches from people ready to buy ("coach", "doctor", "specialist", "test") and move up later.
Links at #1 and #10. In Ahrefs Site Explorer, open the page at #1 and at #10, filter to dofollow, and read referring domains, not backlinks. One site can link 100 times; it still counts once.
Cost per link. A good link on a real site costs about $80 to $90 in health (US). Links from people who cold-email you selling them are usually bad. Spread links over months; buying hundreds at once risks a Google penalty.
Compare. Link cost vs a year of extra value, at #1 and at #10. If it takes years to pay back, that keyword alone is not worth it. Links lift the whole site, so a full keyword map can change the answer.
Where the CTR numbers come from
| Google position | CTR | With an AI Overview |
|---|---|---|
| #1 | 20.0% | 9.7% |
| #2 | 10.4% | 3.7% |
| #3 | 3.9% | 1.7% |
| #4 | 1.7% | 1.3% |
| #5 | 1.1% | 1.0% |
| #6 to #10 | 0.5 to 0.7% | 0.3 to 0.5% |
| #11 and below | under 1%, counted as 0 | under 1%, counted as 0 |
Source: Advanced Web Ranking, Google US desktop, all search types, July 2026. On mobile, #1 gets about 36% (12% with an AI Overview), so these desktop numbers are the careful case. The top 3 take about 92% of the clicks on page 1, which is why moving from #8 to #1 changes so much.
Questions
How is revenue worked out?
Searches × CTR = clicks. Clicks × visit to lead × lead to sale = customers. Customers × average sale = revenue. Yearly value multiplies that by how often a customer buys in a year.
What % of clicks buy?
It depends on your site and your offer. 1 to 3% is a common range for online sales from search. The honest number is yours: divide last month's new customers from Google by last month's clicks in Search Console. If your visitors mostly come from your social accounts, your site rate will look high; cold Google visitors buy less, often about 1%.
How is the link cost worked out?
The page at #1 (or #10) has a number of referring domains: unique sites linking to it with dofollow links. To get there you need about as many good links. Links × cost per link = link cost. Pays back in = link cost ÷ extra value per year. Use the same currency as your average sale (for example $80 is about ₹7,000).
Where do I find search volumes?
Google Keyword Planner is free. Ahrefs and Semrush are paid. Add the volume for every country you sell to, not just one.
Why does page 2 count as 0?
Fewer than 1 in 100 searchers click a result past #10. Counting it as 0 keeps the "today" number honest.
Why does an AI Overview matter?
When Google shows an AI Overview, the #1 result gets about half the clicks: 9.7% instead of 20%. Check each keyword and set it per row.
Is a big number worth chasing?
Only if the cost to get there pays back. That is what I check on a verdict call: what the top 10 have, what it costs to beat them, and how long it takes to pay back.